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What parents are saying
AI summary of customer 442 reviewsThe carrier provides a comfortable and secure fit with soft, breathable material that is gentle on the baby's skin. It has a simple, easy-to-use design with supportive cross-back straps that distribute the baby's weight evenly. The carrier is versatile, allowing the baby to be carried facing in or out, and can be adjusted as the baby grows. Reviewers note it is a significant improvement over traditional wrap carriers, offering the comfort of a wrap with the convenience and security of a structured carrier.
- Cozy – Soft knit fabric nestles baby close to parent for snug, supportive fit
- Simple – Easy buckling without the frustration of wrapping or excessive fabric
- Comfortable – Supportive waist belt and stretchable cross straps
- Compact – When not in use, this baby carrier can be rolled up and stored. Small enough to be tucked into a diaper bag so that it’s on hand when needed.
- Supportive – Spreadable shoulder strap option keeps fabric around baby’s neck taut for a snug and supported fit. The padded neckline provides additional support for the newborn’s head.
Whenever you are baby wearing, remember T.I.C.K.S:
T - Tight: The carrier should be tight enough to hug your baby close to you.
I - In view at all times: You should always be able to see your baby’s face by simply glancing down.
C - Close enough to kiss: By tipping your head forward you should be able to kiss your baby on the head.
K - Keep chin off the chest: A baby should never be curled so that their chin is forced onto their chest as this can restrict their breathing.
S - Supported back: The baby’s back should be supported in a natural position so their tummy and chest are against you.
Merging the cosiness of a soft wrap carrier with the simplicity of a soft structured carrier, Embrace keeps you and your baby close as you find your new rhythm together.
Made for newborns, it’s comfortable from day one and easy to use, with no complicated wrapping or tying – just simple buckling and you’re ready to go. The ponte knit fabric offers a firm, stable structure with a subtle sheen and is designed to help maintain its shape over time, while feeling soft to the touch for everyday wear.
Lightweight and easy to store, it rolls up neatly into your nappy bag or stroller basket when you’re out and about.
3.2-11.3kg
belt waist size: 59 - 140 cm
| Package Dimension (cm) | 26.5H x 12.5L x 17.4W |
| Package Weight (kg) | 0.68 |
| Country Of Origin | VIET NAM |
Machine Washable
Use mild detergent when washing
not applicable to use dryer
We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply.
Excluded from returns:
- Clearance and discontinued items
- Infant formula and food
- Toilet training items
- Underwear and swimwear
- Items sold in unsealed packaging designed for close skin contact
- Baby Bunting Gift Cards
- Marketplace items (each seller has their own policy)
View our full Change of Mind Returns Policy here.
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