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Select a rating to filter the reviews.

4.7

4.5 out of 5

58 reviews

86% would recommend this product

What parents are saying

AI summary of customer 58 reviews

Customers overwhelmingly praise these swaddles for their exceptional softness, breathable fabric, and arms-up design that helps babies sleep longer and more soundly. The snug, secure fit mimics a natural hold, reducing startle reflexes and calming even restless sleepers. Many note these are the only swaddles their babies will settle into for extended periods. Reviewers commend the premium, thoughtful construction and beautiful colors, with several purchasing them as meaningful gifts for new parents. A few customers found them unsuitable for their babies, though this represents minimal feedback. Overall, most consider them highly effective and worthwhile.

1-15 of 40 written reviews

  • 2 out of 5

    Not the vibe

    by

    Unfortunately, this didn’t work for our little one. He really wants to suck on his hands, but he doesn’t quite understand how and, instead, punches himself in the face and wakes himself up rather than self-soothes.

    lovetodream.com

    I do not recommend this product

  • 5 out of 5

    Perfect for sleep!

    by

    Snug and comfortable for better sleep! Less startling but still room to flex. I love the patterns and the fabric is so soft

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Highly recommend

    by

    We love these products, highly recommend & great quality

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Our baby sleeps soundly in this!

    by

    Fantastic product, made all the more special to be a Tommy’s collab, as bought for our very special rainbow baby 🌈

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Great for our little flying squirrel

    by

    These swaddles have really helped us and our little one stay relaxed. It took us a while to find the correct swaddle type but these work amazing for us. This is a good weight for summer weather with a onesie underneath. It's super comfortable and soft.

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Love! 5 stars

    by

    My little one loves these swaddles! Only ones she will sleep the longest in!!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Amazing

    by

    Beautiful colour, super comfy and the best gift to give to a new mumma. Both of my babies absolutely loved the snug fit, arms up position. Would recommend to anyone.

    lovetodream.com.au

    I recommend this product

  • 3 out of 5

    Not for us

    by

    I love the idea but it doesn’t work as well as a classic swaddle for my baby.

    lovetodream.co.uk
  • 5 out of 5

    Happy Customer

    by

    I bought 2 of the rainbow swaddles for my grandchildren and I am so thrilled with the quality and fit. The information provided was excellent and the fast delivery was excellent

    lovetodream.com.au
  • 5 out of 5

    Best swaddles

    by

    We tried other swaddles before these but our baby really only liked these ones with their arms up. We're using them mostly at nighttime to help differentiate day/night and they seem more settled and sleeping better between feeds. The 1. 0 tog is great because we can just add layers underneath if needed (or not).

    lovetodream.co.uk
  • 5 out of 5

    Great quality, essential item

    by

    Very happy with this sleep bag! Great quality product that’s perfect for arms up sleeping to keep my baby happy. A must have item for baby for a warm, secure and safe sleep.

    lovetodream.com.au
  • 5 out of 5

    Swaddle up

    by

    My grandson sleeps so much better with this swaddle up it’s definitely a game changer great invention wish these were around when my children were born x

    lovetodream.co.uk
  • 5 out of 5

    Brilliant swaddle. Couldn’t imagine bedtime without it.

    by

    Family member recommended this as my girl is an ‘arms up’ baby, and has a very strong startle reflex which would wake her up as she was drifting off (we would have to rock her holding her arms down). This swaddle is super easy to use and helps her feel secure and comforted, in her favourite position. Not an ad in any way, just a first time mum who thinks this is a brill product.

    lovetodream.co.uk
  • 5 out of 5

    My baby loves it

    by

    This swaddle made a huge change on my baby sleep. Now he is able to sleep in his cot during the night

    lovetodream.co.uk
  • 5 out of 5

    by

    I used them for my second baby (wish I'd known about them with my first). Now very excited for the arrival of my third baby any day now, these will be a staple again. I love that the love to dreams design allows for babys natural startle reflex while still holding them firmly for that extra level of comfort. Love them 💕

    lovetodream.com.au

1-15 of 40 written reviews

  • 2 out of 5

    Not the vibe

    by

    Unfortunately, this didn’t work for our little one. He really wants to suck on his hands, but he doesn’t quite understand how and, instead, punches himself in the face and wakes himself up rather than self-soothes.

    lovetodream.com

    I do not recommend this product

  • 5 out of 5

    Perfect for sleep!

    by

    Snug and comfortable for better sleep! Less startling but still room to flex. I love the patterns and the fabric is so soft

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Highly recommend

    by

    We love these products, highly recommend & great quality

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Our baby sleeps soundly in this!

    by

    Fantastic product, made all the more special to be a Tommy’s collab, as bought for our very special rainbow baby 🌈

    lovetodream.co.uk

    I recommend this product

  • 5 out of 5

    Great for our little flying squirrel

    by

    These swaddles have really helped us and our little one stay relaxed. It took us a while to find the correct swaddle type but these work amazing for us. This is a good weight for summer weather with a onesie underneath. It's super comfortable and soft.

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Love! 5 stars

    by

    My little one loves these swaddles! Only ones she will sleep the longest in!!

    lovetodream.com

    I recommend this product

  • 5 out of 5

    Amazing

    by

    Beautiful colour, super comfy and the best gift to give to a new mumma. Both of my babies absolutely loved the snug fit, arms up position. Would recommend to anyone.

    lovetodream.com.au

    I recommend this product

  • 3 out of 5

    Not for us

    by

    I love the idea but it doesn’t work as well as a classic swaddle for my baby.

    lovetodream.co.uk
  • 5 out of 5

    Happy Customer

    by

    I bought 2 of the rainbow swaddles for my grandchildren and I am so thrilled with the quality and fit. The information provided was excellent and the fast delivery was excellent

    lovetodream.com.au
  • 5 out of 5

    Best swaddles

    by

    We tried other swaddles before these but our baby really only liked these ones with their arms up. We're using them mostly at nighttime to help differentiate day/night and they seem more settled and sleeping better between feeds. The 1. 0 tog is great because we can just add layers underneath if needed (or not).

    lovetodream.co.uk
  • 5 out of 5

    Great quality, essential item

    by

    Very happy with this sleep bag! Great quality product that’s perfect for arms up sleeping to keep my baby happy. A must have item for baby for a warm, secure and safe sleep.

    lovetodream.com.au
  • 5 out of 5

    Swaddle up

    by

    My grandson sleeps so much better with this swaddle up it’s definitely a game changer great invention wish these were around when my children were born x

    lovetodream.co.uk
  • 5 out of 5

    Brilliant swaddle. Couldn’t imagine bedtime without it.

    by

    Family member recommended this as my girl is an ‘arms up’ baby, and has a very strong startle reflex which would wake her up as she was drifting off (we would have to rock her holding her arms down). This swaddle is super easy to use and helps her feel secure and comforted, in her favourite position. Not an ad in any way, just a first time mum who thinks this is a brill product.

    lovetodream.co.uk
  • 5 out of 5

    My baby loves it

    by

    This swaddle made a huge change on my baby sleep. Now he is able to sleep in his cot during the night

    lovetodream.co.uk
  • 5 out of 5

    by

    I used them for my second baby (wish I'd known about them with my first). Now very excited for the arrival of my third baby any day now, these will be a staple again. I love that the love to dreams design allows for babys natural startle reflex while still holding them firmly for that extra level of comfort. Love them 💕

    lovetodream.com.au

Unique patented wings allow natural ARMS UP™ position
ARMS UP™ allows true SELF-SOOTHING™ = more sleep
Award winning sleep solutions from birth to 4 years old
A sleep essential for all new parents
Swaddle in seconds with no breakouts
1.0 TOG fabric is ideal for moderate climates
Pairs perfectly with our Love to Dream™ layers for sleep and play
Single layer of fabric to reduce risk of overheating
Certified ‘hip-healthy’ design allows the recommended flexion for hips & legs
Twin zipper for easy nappy changes
No loose layers to kick off during sleep
Available in 4 sizes: Newborn, Small, Medium & Large
Fabric content: 93% Cotton, 7% Elastane

Help your baby sleep longer and more peacefully with the revolutionary Love To Dream™ Swaddle Up™. Featuring a patented design, this game-changing swaddle allows for a more natural Arms Up™ position, giving babies the freedom to self-soothe by safely accessing their hands. Loved by parents worldwide, the Swaddle Up™ is the perfect solution for safer, more restful newborn sleep.

Unique patented wings allow natural ARMS UP™ position
ARMS UP™ allows true SELF-SOOTHING™ = more sleep
Award winning sleep solutions from birth to 4 years old
A sleep essential for all new parents
Swaddle in seconds with no breakouts
1.0 TOG fabric is ideal for moderate climates
Pairs perfectly with our Love to Dream™ layers for sleep and play
Single layer of fabric to reduce risk of overheating
Certified ‘hip-healthy’ design allows the recommended flexion for hips & legs
Twin zipper for easy nappy changes
No loose layers to kick off during sleep
Available in 4 sizes: Newborn, Small, Medium & Large
Fabric content: 93% Cotton, 7% Elastane

Help your baby sleep longer and more peacefully with the revolutionary Love To Dream™ Swaddle Up™. Featuring a patented design, this game-changing swaddle allows for a more natural Arms Up™ position, giving babies the freedom to self-soothe by safely accessing their hands. Loved by parents worldwide, the Swaddle Up™ is the perfect solution for safer, more restful newborn sleep.

Package Dimension (cm)28H x 2.8L x 16W
Package Weight (kg)0.2
Material 93% Cotton, 7% Elastane
Country Of OriginCHINA
Package Dimension (cm)28H x 2.8L x 16W
Package Weight (kg)0.2
Material 93% Cotton, 7% Elastane
Country Of OriginCHINA

Getting your little one ready for sleep is simple with this thoughtfully designed swaddle. Begin by laying it out flat on a secure surface and opening the zip so it’s easy to place your baby inside. Gently place your baby on their back in the center of the swaddle, guiding their arms into the specially shaped pockets that support a natural "arms-up" posture. This familiar position helps them feel calm and settled.

Getting your little one ready for sleep is simple with this thoughtfully designed swaddle. Begin by laying it out flat on a secure surface and opening the zip so it’s easy to place your baby inside. Gently place your baby on their back in the center of the swaddle, guiding their arms into the specially shaped pockets that support a natural "arms-up" posture. This familiar position helps them feel calm and settled.

Wash before first use Close zipper before washing Warm gentle machine wash in wash bag with similar colours Pull into shape after washing, before tumble drying/line drying Tumble dry on low Warm iron if necessary Wash immediately after every use Do not soak or bleach garment, iron zip or dry clean
Wash before first use Close zipper before washing Warm gentle machine wash in wash bag with similar colours Pull into shape after washing, before tumble drying/line drying Tumble dry on low Warm iron if necessary Wash immediately after every use Do not soak or bleach garment, iron zip or dry clean

We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply. 

Excluded from returns:

  • Clearance and discontinued items
  • Infant formula and food
  • Toilet training items
  • Underwear and swimwear
  • Items sold in unsealed packaging designed for close skin contact
  • Baby Bunting Gift Cards
  • Marketplace items (each seller has their own policy)

View our full Change of Mind Returns Policy here.

We offer an exchange, store credit or refund within 30 days of purchase or, an exchange or store credit after 30 days. For members of BBfamily, it's extended to 60 days. Terms and conditions apply. 

Excluded from returns:

  • Clearance and discontinued items
  • Infant formula and food
  • Toilet training items
  • Underwear and swimwear
  • Items sold in unsealed packaging designed for close skin contact
  • Baby Bunting Gift Cards
  • Marketplace items (each seller has their own policy)

View our full Change of Mind Returns Policy here.

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