Yellow/orange - Swimming Goggles

Let's get kids outdoors!

It’s getting harder and harder for parents to get kids outside.

The rising dependency on mobile phones, video games and tv screens, is heavily linked to increasing levels of anxiety and depression and we are all well aware of the environmental concerns threatening our entire existence.

So we thought that it was about time that somebody made it their mission to remind everyone how great the great outdoors really is. Because this planet is spectacular and we are all wild at heart.

Because adventure still exists, and because there's no such thing as bad weather, just inappropriate clothing.

Never in our wildest dreams would we have predicted doing so much in such a short space of time.

Since launching in October 2018, we conquered Dragons Den, our first crowdfunding campaign was oversubscribed, our second crowdfunding campaign was oversubscribed, we won Draper’s Kidswear Brand of the Year, Best Children’s Activewear, Best Eco Swimwear, and secured Klarna’s Small Business Support Package as winners of the ‘Sustainability Champion’ category.

We’re working with iconic retailers such as Selfridges, Harrods & John Lewis and we’ve collaborated with the likes of Spider-Man, Paw Patrol, Peter Rabbit, NASA and Bluey!

Encouraging imagination and adventure amongst young families is an absolute joy. We think that we have the best job in the world.

We have so many exciting things launching soon which we can’t wait to share with you all. Join our mailing list to be first to hear about new products, adventures and special offers.

Stay wild in the meantime!